Vidwan-ID : 415526



  • Dr Somnath Mukherjee

  • Assistant Professor
  • Birla Institute of Technology, Mesra
Publications 2005 - 2023

Publications

  • 13
    Journal Articles
  • 3
    Book Chapter

Google Scholar

Co-author Network


Expertise

Management

Marketing of services, Brand Management and Behavioural Sciences

Personal Information

Dr Somnath Mukherjee

Male
Department of Management Department of Management, Birla Institute of Technology, Mesra (Lalpur Centre)
Ranchi, Jharkhand, India - 834001


Experience

  • Assistant Professor

    Department of Management

    Birla Institute of Technology, Mesra


Qualification

  • Ph.D

    Birla Institute of Technology, Mesra

  • MBA

    Birla Institute of Technology, Mesra

  • M.sc.

    Vinoba Bhave University, Hazaribagh

  • B.Sc

    St. Columbus College, Hazaribagh


Honours and Awards

2024

Five Day Workshop Convener on Data Analysis for Market insights (DAMI) March 15-19

at BIT Mesra (Lalpur)

2022

Resource Person to Short Term Training Programme on Research Methodology

BIT Mesra (Lalpur)

2021

External Expert to Viva Voce Examination for Summer Internship Project

At Department of Marketing- XISS, Ranchi

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2024

Five Day Workshop Convener on Data Analysis for Market insights (DAMI) March 15-19

at BIT Mesra (Lalpur)

2022

Resource Person to Short Term Training Programme on Research Methodology

BIT Mesra (Lalpur)

2021

External Expert to Viva Voce Examination for Summer Internship Project

At Department of Marketing- XISS, Ranchi

2015

visiting Professor

School of Management, NIT Rourkela

2014

Guest lecture for the city managers for J. N. Urban Mission invited by Government of Jharkhand

Govt. of Jharkhand

2014

Visiting Professor

School of Management, NIT Rourkela

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Doctoral Theses Guided

2023

Framing Effect in Marketing Messages and its Impact on Purchase Intention- A Quazi Experimental Study on Organic Food

Evelina Sahay, Birla Institute of Technology Mesra

2023

Framing Effect in Marketing Messages and its Impact on Purchase Intention- A Quazi Experimental Study on Organic Food

Evelina Sahay, Birla Institute of Technology Mesra

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Membership In Committees

2024

Curriculum Review Committee

Member Secretary

2024

Library Affairs Committee (BIT Lalpur)

Member

2024

Academic Affairs (BIT Lalpur)

Faculty In Charge

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2024

Curriculum Review Committee

Member Secretary

2024

Library Affairs Committee (BIT Lalpur)

Member

2024

Academic Affairs (BIT Lalpur)

Faculty In Charge

2024

PhD Admissions 2024

Member

2024

PhD Admissions 2024

Member

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