Academic Identity
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Orcid Id 0000-0003-0602-8066 -
Scopus Id 57189711005 -
Google Scholar Id 0HABnV0AAAAJ
Profile Links
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Dr Arun Mittal
- Assistant Professor (Grade-I)
- Birla Institute of Technology, Mesra
Publications 2015 - 2024
Publications
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16
Journal Articles
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2
Book Chapter
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1
Book
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9
Conference
Proceedings -
5
Book-chapter
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1
Projects
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3
Citations / H-Index
269
Citations
5
h-index
16
Citations
Google Scholar
Expertise
Management
Dr. Arun Mittal is the Faculty Convenor of R&D Cell & Assistant Professor (AL-12) at Birla Institute of Technology, Mesra Ranchi (Deemed University), Off Campus Noida. He holds a Ph.D. in marketing from BIT, Mesra, Ranchi, and an Executive Certificate in Digital Marketing from IIM-Kashipur. He has conducted many workshops. He has 18 years of experience teaching Multivariate Data Analysis, Marketing Research, Marketing Analytics, and Digital Marketing. Dr. Mittal has published 40 research papers
Personal Information
Dr Arun Mittal
Male
Department of Management Sector 1, Noida, Uttar Pradesh, India
Noida, Uttar Pradesh, India - 201301
Experience
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Assistant Professor (Grade-I)
Department of Management
Birla Institute of Technology, Mesra
Qualification
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Ph.D.
Birla Institute of Technology, Mesra
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M. Phil
Chaudhary Devi Lal University
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MBA
Maharshi Dayanand University
Doctoral Theses Guided
2025
Impact of Culture & Communication on Buying Motivation for Luxury Brands in India
Jyoti S. Das, Birla Institute of Technology, Mesra, Ranchi
2023
Effect Of eWOM On Brand Attitude and Purchase Intention of Consumers in Case of Consumer Electronics
Chetna Kudeshia, Birla Institute of Technology, Mesra, Ranchi
2019
Impact of brand building strategies on Physician prescription behavior: An Empirical Study
Mohammad Moddassir Alam, Birla Institute of Technology, Mesra, Ranchi
2025
Impact of Culture & Communication on Buying Motivation for Luxury Brands in India
Jyoti S. Das, Birla Institute of Technology, Mesra, Ranchi
2023
Effect Of eWOM On Brand Attitude and Purchase Intention of Consumers in Case of Consumer Electronics
Chetna Kudeshia, Birla Institute of Technology, Mesra, Ranchi
2019
Impact of brand building strategies on Physician prescription behavior: An Empirical Study
Mohammad Moddassir Alam, Birla Institute of Technology, Mesra, Ranchi
2017
Customer Perception towards Private and Public sector Banks: Expectation Gap Analysis
Garima Srivastava, Birla Institute of Technology, Mesra, Ranchi
2015
Factors Affecting Consumer Buying Behaviour for Gold Jewelry
Aanchal Amitabh, Birla Institute of Technology, Mesra, Ranchi
Membership In Professional Bodies
2021
Indian Society for Training and Development
Life Member
2011
Indian Commerce Association
Life Member
2021
Indian Society for Training and Development
Life Member
2011
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Indian Commerce Association
Life Member
